If you’re looking to engage your customers and gently guide them toward discovering more products in your store, then the related products Prestashop 1.7 feature is exactly what you need. This module goes beyond basic product display by placing relevant items front and center on product and cart pages. Whether it’s cross-selling, up-selling, or simply nudging shoppers toward other items they didn’t know they needed, this feature offers a seamless way to create a better shopping experience. Let’s dive into how this module works and how it can help boost conversions.
The Magic Behind Prestashop Related Products
When customers browse a product, it’s only natural for them to wonder about similar or complementary options. The Prestashop Related Products Module takes this curiosity and channels it into meaningful product recommendations, displayed in an attractive slider. For example, if someone is browsing sneakers, they’ll see suggestions like socks, shoe care kits, or even other sneakers within the same price range.
The best part? You don’t have to manually pick each related product. Instead, the module offers automated rules-based selection that makes life so much easier. It’ll suggest products based on criteria like:
- Same category or brand
- Discounted or top-viewed products
- “Who bought this also bought” logic
- Newly added items
This smart automation saves time and ensures that your customers are always shown relevant items, which naturally leads to more clicks and conversions.
Why Use Related Products on Prestashop 1.7 Stores?
Adding related products isn’t just about filling up space on a page – it’s about engaging your shoppers and offering value. Let’s say a customer lands on a product they aren’t ready to buy; instead of leaving your site, they’re likely to stick around if they spot a similar item that catches their eye.
The related products Prestashop 1.7 feature works both ways: it helps you reduce bounce rates while promoting the items that need more visibility. Often, products that go unnoticed due to price or lack of attention can suddenly become bestsellers when positioned next to popular items.
It’s also a great tool for merchants running seasonal promotions or flash sales. You can configure the rules so that newly discounted products or best-sellers show up as related products, grabbing the attention of deal-hunting customers.
A User-Friendly Back-End Configuration
Managing product associations on a large store can get overwhelming. But with the Prestashop related products module, everything is straightforward. From the back office, you can either manually assign products or use the rules-based system to automate recommendations. You can even add multiple products at once, saving time and effort.
Product combinations are also automatically loaded, making it easy to manage variations without extra hassle. Plus, you get complete control over where the related products appear – whether it’s on the product page, cart page, or specific categories.
Benefits for Your Customers
When shopping online, customers want convenience and variety without feeling overwhelmed. This module makes it easy for them to discover new products they might need without endless scrolling or multiple searches. With related items displayed right where they need them, shoppers feel more confident making a purchase. It also simplifies comparison shopping – they can look at multiple relevant products side by side.
Moreover, displaying complementary items encourages customers to add more to their cart. For instance, someone buying a mobile phone might be tempted to also grab a protective case or earphones displayed as related products. It’s a simple way to increase average order value without being pushy.
How It Supports Long-Term Growth
One of the most underrated benefits of using the Prestashop Related Products Module is how it allows you to test different product combinations and strategies. For example, if you notice that “same category” products perform better than “new arrivals,” you can adjust your settings accordingly. Over time, these insights will help you optimize your product placement strategies and make better decisions.
This feature also empowers you to explore new product categories. By analyzing which related products attract the most clicks or sales, you can identify potential gaps or opportunities to expand your product line. If certain items consistently perform well as related products, it might be worth stocking more of them or launching premium versions.
Final Thoughts
In today’s competitive e-commerce world, simply offering good products isn’t enough – it’s all about how you present them. The prestashop related products feature on 1.7 stores ensures that your customers don’t miss out on products they’ll love, while helping you drive more sales effortlessly. Whether you want to clear out old inventory or promote trending items, this module offers the flexibility and control you need.
So, if you’re ready to enhance your store’s product visibility and provide a better shopping experience, the related products Prestashop 1.7 feature is a must-have. It’s easy to configure, works automatically with rules, and helps customers find exactly what they need – or didn’t know they needed. Now that’s a win-win!