The global Matcha market has witnessed significant growth over recent years and continues to expand at an impressive rate. In 2022, the market size was valued at USD 2.98 billion, and it is projected to grow at a compound annual growth rate (CAGR) of 11.03% from 2023 to 2029. By the end of 2029, the market is expected to reach approximately USD 6.20 billion. This growth trajectory is driven by increasing consumer awareness about the health benefits of matcha, its rising use in diverse food and beverage applications, and a growing trend towards natural and organic products.
Matcha Market Overview:
The valuation of the matcha market, standing at USD 2.98 billion in 2022, underscores its significant presence in the global health and wellness industry. The anticipated revenue surge to nearly USD 6.20 billion by 2029 reflects the robust demand and expanding consumer base for matcha tea. This financial trajectory showcases the lucrative potential and sustained interest in matcha as a premium health beverage.
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Report Scope and Research Methodology
The scope of the report encompasses a comprehensive analysis of the global matcha market, including detailed insights into market dynamics, segmentation, and regional trends. The report aims to provide stakeholders with actionable intelligence that can guide strategic decision-making and investment opportunities.
To ensure accuracy and reliability, the research methodology employed includes both primary and secondary research. Primary research involves direct interactions with industry experts, key market players, and stakeholders through interviews, surveys, and discussions. Secondary research comprises an exhaustive review of industry reports, company annual reports, publications, and relevant documents. Data triangulation and market breakdown procedures are used to validate the findings and ensure a holistic view of the market landscape.
Dynamics
Several factors drive the dynamics of the global matcha market. Key among them is the rising consumer awareness about the numerous health benefits associated with matcha consumption. Matcha is rich in antioxidants, particularly catechins, which are known for their cancer-fighting properties. Additionally, matcha enhances metabolism, aids in weight loss, and improves mental alertness. The growing inclination towards healthy lifestyles and natural, organic products significantly contributes to the market’s expansion.
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Matcha Market Segmentation :
by Product
Regular
Flavored
by Form
Powder
Liquid
by Distribution Channel
Offline
Hypermarket/Supermarket
Grocery Stores
Others
Online store
E-commerce Platforms
Company Owned Websites
Matcha Market Regional Insight
- Asia Pacific: Dominates the market, with Japan being the largest producer and consumer of matcha. The cultural significance of matcha in traditional Japanese tea ceremonies and its integration into modern dietary habits contribute to the market’s prominence in this region.
- North America: Exhibits substantial growth due to increasing health consciousness and the popularity of matcha in various food and beverage products. The United States is a significant contributor to this regional market.
- Europe: The market here is driven by the rising demand for organic and health-oriented products. Countries like the UK, Germany, and France are key markets within this region.
- Latin America and the Middle East & Africa: These regions are experiencing gradual growth, with increasing awareness and adoption of matcha products.
Some of the current players in the Matcha Market are:
1. The AOI Tea Company (U.S.),
2. benzoate.co (U.S.),
3. Green Foods Corporation (U.S.),
4. Nature’s Way (U.S.),
5. Aiya America Inc. (U.S.),
6. DōMatcha (Canada),
7. Vivid Vitality Ltd. (U.K.),
8. Starbucks Coffee Company. (U.S.),
9. Tata Consumer Products Limited (India),
10. Aiya Europe GmbH (Austria),
11. Unilever (U.K.),
12. Marukyu Koyamaen (Japan),
13. Midori Spring Ltd. (Japan),
14. Sasaki Green Tea Company (Japan),
15. IPPODO TEA (Japan),
16. Mizuba Tea Co. (Japan),
17. Sun Time Tea Company (China),
18. Matcha Maiden (Australia)
19. Thaitee Tea Merchant Sdn Bhd
20. Legend Of Tea
21. John Tea Merchant Trading Company Sdn Bhd
22. TWG
23. Matcha Hero
24. Fulleaf Tea Store
25. Gryphon Tea Company
26. The Tea Republic
27. Roleaf Sdn Bhd
28. ETTE TEA COMPANY
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Key Offerings:
- Past Market Size and Competitive Landscape
- Matcha Market Size, Share, Size & Forecast by different segment
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
- Matcha Market Segmentation – A detailed analysis by Product
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of business by region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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