Meat Snacks Market Outlook The global meat snacks market is projected to be valued at around USD 13.87 billion by 2030, as estimated by Renub Research. The popularity of meat snacks has seen a significant rise in recent years, extending across cultural boundaries and dietary preferences. From traditional jerky to modern high-protein snacks, these products offer convenient, flavorful options for consumers on the go. The growing appeal of meat snacks is attributed to their versatility, long shelf life, and alignment with low-carb, high-protein diets. Additionally, the rise in health-conscious consumers looking for healthier snack alternatives has driven demand. As a result, meat snacks have become a go-to choice for satisfying cravings and supporting active lifestyles worldwide.
Growth and Trends in the Meat Snacks Market The meat snacks market is expected to grow at a Compound Annual Growth Rate (CAGR) of 6.31% during the forecast period from 2024 to 2030. A key driver of this growth is the shift towards sustainable brands, with consumers preferring companies that employ zero-waste practices and eco-friendly packaging. This trend reflects a growing awareness of environmental issues and a desire to support ethical and responsible businesses.
The increasing demand for natural, plant-based alternatives has also contributed to the meat snacks market’s growth. Consumers are more attracted to meat snacks that are free from chemical additives, reflecting a broader trend toward conscious consumption. As more consumers seek cleaner, more sustainable snack options, the market is positioned to meet this demand with organic and plant-based products. The global meat snacks market was valued at USD 9.04 billion in 2023.
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North America’s Dominance in the Meat Snacks Market North America is the leading region in the global meat snacks market. Factors contributing to this dominance include the growing rate of snack food consumption, increased demand for convenience food products, and a rise in domestic and international manufacturers. Innovative processing methods, such as slow roasting and exotic spice blends, attract younger consumers seeking protein-rich snacks. The demand for grass-fed, preservative-free meat snacks with unique flavor profiles is also expected to drive market growth in developed countries.
Jerky Leads the Meat Snacks Market The global meat snacks market is segmented into Jerky, Sticks, Sausages, and Others by product type. Jerky holds the largest market share due to its convenience, portability, and extended shelf life. The variety of flavors and textures available in jerky appeals to a broad range of tastes, reinforcing its popularity. The growing demand for protein-packed snacks on the go has made jerky a preferred choice among consumers worldwide.
Conventional Meat Snacks Dominate the Market By nature, the meat snacks market is divided into Conventional and Organic. Conventional meat snacks continue to lead the market due to their established customer base and widespread availability. Despite the rise of organic and plant-based alternatives, conventional meat snacks remain popular due to their familiar flavors and textures. This enduring appeal, coupled with continuous innovation, ensures that conventional meat snacks maintain a significant market presence.
Supermarkets and Hypermarkets as Key Distribution Channels By distribution channel, the meat snacks market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Others. Supermarkets and hypermarkets are expected to hold a strong position in the market due to their convenience and extensive product range. These retail outlets offer a wide variety of meat snacks, providing consumers with easy access. Their strategic locations in urban and suburban areas further contribute to their dominance in the market.
United States Leading the Global Meat Snacks Market The global meat snacks market includes regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The United States is expected to remain at the forefront of the market, thanks to its high demand for protein-rich snacks and a large population of on-the-go consumers. The robust meat production and distribution infrastructure in the U.S. ensures a steady supply of meat snacks, while a wide range of flavors and formats caters to diverse tastes.
According to the Food and Health Survey Spotlight of 2022, about 73% of U.S. consumers snack at least once a day, with 14% snacking more than twice daily. This high snack consumption, combined with the U.S.’s extensive distribution network, positions the country as a key player in the global meat snacks market.
Key Players in the Meat Snacks Market Major companies in the global meat snacks market include Nestlé S.A., Hormel Foods, Conagra Brands, Bridgford Foods, Hershey, Associated British Foods plc, Tyson Foods, Inc., Danish Crown, and Kerry Group plc. These companies focus on product innovation, expanding their market presence, and meeting consumer demands.
Recent developments in the industry include Doki Foods’ launch of chicken chips and buffalo jerky in India, offering a variety of flavors such as Korean Gochujang, Tokyo Teriyaki, and Tellicherry pepper. Additionally, Chomps Company introduced two new flavors of beef snacks in the United States: Taco Beef and Habanero Beef, each with 10 grams of protein, 100 calories, and no added sugar. These product launches reflect the ongoing innovation and diversity in the meat snacks market.
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