Global Online Travel Market, Size, Share, Growth and Key Players | Forecast (2023 – 2030) | Renub Research

Renub Research has recently published a report named ” Global Online Travel Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2030,” providing a detailed industry analysis that consists of market share insights. Furthermore, the report encompasses a study of competitors and regions and the recent growth in the Global Online Travel Market.


Online Travel Market Size is expected to extend at a CAGR of 11.27% from 2023 to 2030. Online travel has drastically transformed the tourism enterprise, simplifying travel plans and broadening accessibility. It has ushered in key effects, beginning with better transparency through price comparisons and reviews, empowering travelers to make knowledgeable choices. Furthermore, online travel structures offer tour products and services from top groups, offering tourists vast alternatives and catering to numerous wishes and budgets.


Price reduction has been another outcome as those structures negotiate lower prices. Further, the industry has increased competition, with several online travel platforms vying for vacationers’ business, resulting in more significant choices and competitive pricing. Moreover, the online tour has generated new opportunities for corporations in tourism, permitting global reach for small and medium-sized enterprises and fostering innovation in travel services and products, consisting of peer-to-peer accommodation and online tour experiences. Hence, the Online Travel Market is projected to reach US$ 1,569.25 Billion by 2030.


A World Tourism Organization report highlights a surge in smartphone usage for travel bookings, with 70% of online vacationers deciding on smartphones in 2022. This is amplified by the unexpected worldwide phone penetration exceeding 80%. Online tour platforms are responding with consumer-friendly mobile apps for simpler tour association management. Integrating mobile payment techniques like Apple Pay and Google Pay further simplifies transactions. This transition is evident in the travel industry, wherein resorts enforce mobile check-in and keyless entry; airlines offer mobile boarding passes, and tour operators offer mobile courses, improving comfort and vacationer engagement.


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Moreover, the Asia Pacific dominates the worldwide online travel market, with over 70% of mobile bookings, driven by a demand for personalized travel guides using AI and machine learning. Social trade is rising, with social media propelling travel discovery and bookings. The region’s online travel market is anticipated to maintain rapid growth thanks to its strong economy. Chinese online travel corporations expand locally, while global players invest in local platforms, alongside the emergence of market leaders like Traveloka in Indonesia and MakeMyTrip in India, underscoring the sector’s impact.


Online platforms and travel tech have surged in the global online travel market.


Online travel systems and technology have witnessed huge worldwide growth thanks to their unmatched comfort, allowing tourists to easily e-book flights, resorts, and diverse tour services through a single platform, simplifying the whole technique. In addition to comfort, they empower tourists by enabling comparisons of costs and provider companies, thereby leading to capability value financial savings. Moreover, those systems provide access to client-generated reviews and statistics, permitting travelers to make knowledgeable choices. The people-friendliness of online travel technology has similarly streamlined the reserving system, catering to tourists on the way. The massive availability of the internet and the growing use of smartphones have played pivotal roles in cementing their importance as imperative devices for contemporary vacationers.


Type – The Global Online Travel Market has been covered from 2 viewpoints.

  1. Package
  2. Direct


Travel accommodation proliferates due to evolving preferences and digital enhancements.


As the worldwide economy grows, more people explore journeys, increasing the call for accommodations. The online travel accommodation segment surges because of its comfortable, one-click-on booking feature and various lodging options, improving flexibility and aggressive pricing. Non-conventional options like Airbnb and VRBO benefit from recognition for affordability and uniqueness. Technological advancements, including AI and machine learning knowledge, improve the section by imparting 24/7 chatbot customer service and personalized recommendations, tailoring the enjoyment to individual traveler preferences.

Service Type – The Global Online Travel Market has been covered from 3 viewpoints.


  1. Transportation
  2. Vacation Packages
  3. Travel Accommodation


The UPI (Unified Payments Interface) payment market is witnessing substantial growth in the global online travel market.


UPI’s global online travel market increase is due to its user-friendly, real-time payment system, offering hassle-free phone transactions for travelers and comfortable service provider acceptance. Two-factor authentication guarantees protection, at the same time as affordability without processing fees, and appeals to both parties. Government endorsements, mainly in nations like India, power UPI’s adoption, aided with assistance from fundamental structures like MakeMyTrip and Yatra. Increasing mobile internet access in developing international locations similarly extends UPI’s access, underlining its surge in popularity in the travel sector.


Payment Mode – The Global Online Travel Market has been covered from 4 viewpoints.

  1. UPI
  2. E-Wallets
  3. Debit/Credit Card
  4. Other


Mobile devices, including smartphones and tablets, are poised for significant expansion in the online travel market due to their accessibility and user-centric features.


Mobile and tablets offer travelers the ease of reserving and coping with their travel arrangements from anywhere worldwide, which benefits frequent tourists. The developing international penetration of smartphones and tablets similarly fuels the growth of the online travel market on those devices. Moreover, consumer-friendly mobile and tablet apps offer location-based comparisons, real-time price comparisons, and easy reserving and management tools, enhancing the general travel experience. The rising recognition of mobile wallets among tourists, supported by online travel platforms, guarantees a handy and secure payment approach when booking and purchasing travel arrangements using mobile and tablets.


Device Type – The Global Online Travel Market has been covered from 2 viewpoints.

  1. Mobile/Tablet
  2. Desktop


Globally, the online travel industry is dominated by the Chinese market.


As China’s economy grows, more and more Chinese people find the money for traveling, with more fun time available, especially among the youth, in which 64% of online travelers are below 35 (China Tourism Academy). The upsurge of mobile online booking, with 83% of Chinese online travelers using smartphones in 2022 (China Internet Network Information Center), adds to the convenience. China’s increased transportation infrastructure makes domestic travel easier. The government’s support for the online travel market, favorable regulatory surroundings, infrastructure funding, and e-commerce advertising have made China one of the biggest and quickest-developing online travel markets globally, reaping benefits to companies like Ctrip, Qunar, and Meituan.


Regions – The Global Online Travel Market has been covered from 6 viewpoints.


  1. North America (United States, Canada)
  2. Europe (France, Germany, Italy, Spain, United Kingdom, Belgium, Netherlands, and Turkey)
  3. Asia Pacific (China, Japan, India, Australia, South Korea, Thailand, Malaysia, Indonesia, and New Zealand)
  4. South America (Brazil, Mexico, and Argentina)
  5. Middle East & Africa (South Africa, Saudi Arabia, and UAE)
  6. ROW


Competitive Landscape


Notable companies in the online travel market that are actively reshaping the landscape are Airbnb, Expedia Inc., Booking Holding, Trip Advisor Inc., Trip.Com Group Ltd, Hostelworld Group PLC (HSW), Trivago N.V., Despegar.Com Corp., MakeMyTrip Limited, and Lastminute.Com Group.


Company Insights


  • Overview
  • Recent Development and Initiatives
  • Sales Analysis


Analysis of the companies present in the global online travel market.

  1. Airbnb
  2. Expedia Inc.
  3. Booking Holding
  4. Trip Advisor Inc.
  5. Trip.Com Group Ltd
  6. Hostel World Group PLC (HSW)
  7. Trivago N.V.
  8. Despegar.Com Corp.
  9. MakeMyTrip Limited
  10. Lastminute.Com Group.


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